Transforming History into a Living Club Experience

The Brief

Immortalising Club Legends
The Cronulla Sharks sought to honour their rich history by inducting 11 of the club's greatest players into the newly established Hall of Fame. The vision was to create a lasting tribute that would celebrate these legends and inspire future generations.

The Approach

Bringing History to Life
I identified and collaborated with renowned sports artist Lee Olsen (Shift Refresh) to design a striking 'Wall of Fame' mural. This visual centrepiece was unveiled during the Hall of Fame ceremony at Sharks Stadium, serving as a permanent homage to the inductees. The artwork seamlessly blended the club's iconic colours with dynamic illustrations, capturing the essence of each player's contribution to the Sharks' legacy.

The Result

A Lasting Tribute
The 'Wall of Fame' has become a cherished landmark for fans and players alike, symbolising the club's enduring spirit and commitment to excellence. The successful execution of this project not only honoured the past but also reinforced the Sharks' identity and pride within the community.