Elevating the Women’s Game with Bold, Unified Storytelling

The Brief

Reimagining Tradition
Season launches are often expected. Predictable. This time, the goal was to flip the script — to frame our 2025 NRLW squad like the stars they are and give fans, partners, and media a night that felt more like Hollywood than home turf.

The Approach

From Sidelines to Spotlight
We transformed Hoyts Cronulla into a stage fit for a premiere. Guests arrived to red carpet energy, welcomed by the Mermaids cheer squad. A branded media wall and photo ops with players brought the celebrity vibe to life. Inside, the main event unfolded cinematically — bold visuals, surround sound, and storytelling that hit different. The squad reveal wasn’t just watched, it was experienced.

The Result

Cinematic Energy. Cultural Impact.
More than a launch — it was a moment. The NRLW squad were celebrated as they deserved, the room buzzed with pride, and every guest left feeling closer to the team and the mission. New chapter, new energy — all set in motion on the big screen.