Launching a Global Era for the Sharks Brand.

Client
Cronulla Sharks

Role
Creative Direction / Campaign System / Photo & Video Capture / Content Direction

Focus
Brand storytelling, visual direction, campaign rollout, on-ground content capture

Creative direction, visual system development and on-ground photo and video capture for a major international club moment, helping shape how the Sharks showed up across campaign, digital and fan-facing channels.

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Immortalising a Premiership with Street-Level Legacy

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Empowering Identity Through Cultural Design